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Streamlining Life Insurance: New Digital Questionnaire Initiative Launched

Streamlining Life Insurance: New Digital Questionnaire Initiative Launched

Streamlining Life Insurance: New Digital Questionnaire Initiative Launched?w=400
In a groundbreaking development for the Australian life insurance sector, a new digital initiative promises to simplify the process of providing medical information for life insurance applications.
The collaboration between Acenda, formerly known as MLC Life, and EQ Pathology introduces “smart” digital questionnaires to streamline data collection.

This innovative approach aims to eliminate the traditional dependency on PDF forms for medical data, creating a more efficient platform for information exchange between applicants, medical professionals, insurers, and advisers. The technological advancement marks a pivotal shift towards modernising the insurance process.

Acenda's Chief Executive of Individual Business, Gerard Kerr, highlighted this digital initiative as a pioneering move for the Australian life insurance industry. He noted the company's dedication to innovation and customer-centric solutions, aiming to make it easier and quicker for Australians to secure their insurance cover.

The initiative is designed to transform the underwriting process, ensuring underwriters receive accurate information promptly, eliminating the unnecessary back-and-forth communication that typically delays applications. The removal of the necessity for doctors to handle PDF forms further expedites the decision-making process, enhancing efficiency while maintaining privacy standards.

With the introduction of automated and digitised processes, this initiative reduces potential delays and eliminates obstacles in the insurance communication chain, from data collection to decision implementation.

Stephen Clarkson, CEO of EQ Pathology, emphasised the significance of using technology to address practical problems. He expressed excitement in seeing an insurer like Acenda adopt a structured data approach to resolve traditional underwriting bottlenecks.

This partnership highlights the potential of technology to revolutionise life insurance applications, benefiting clients, advisers, and medical professionals alike.

Published:Wednesday, 4th Jun 2025
Source: Paige Estritori

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